你为什么要创业？如果是这 8 个原因就危险了
编者按：创业杂志《Foundr Magazine》发行人 Nathan Chan总结了 8 个错误的创业原因。
如果你想成为一名企业家，那么你并不孤单。《社交网络》和《乔布斯》这些明星云集的电影已经把创业文化推向众人的焦点。因此，有那么多人正在考虑走上了创业之旅也并不奇怪了。
然而不幸的是，那些对光芒四射的创业精神的描写可能会促使一些人因为错误的原因而去创业。错误的起步，往往会导致这些企业家最终创业失败。
为了避免创业失败，在出发之前，你需要确保自己的创业之旅并不是源于以下 8 个原因：
1.要成为百万富翁
巨额财富往往会诱使人们创业，但用金钱作为自己的目标，当你开始创业时就会完全呈倒退的趋势。
你的客户对你是否变得富有并不感兴趣；他们感兴趣的是你的业务所产生的价值。作为一个创业者，你的目标应该是满足你的客户对价值的需要。
注重价值，钱也会随之而来。
2.要创造被动收入
啊，是的，很多创业者的终极梦想是：把系统放在那里就可以产生无尽的收入......但不要自欺欺人，这种情况也只是一个梦想。
除非你足够幸运地继承了一笔财产，否则没有真正的被动收入来源。在所有收入的背后都是很长时间的汗水积累。尤其是当你是一个新的创业者，你会发现，你产生的每一分钱都将是辛苦挣来的。如果你没有做好准备通过漫长而艰难的工作来挣钱，你的业务会遭遇失败。
3.证明你可以
也许你觉得你取得的成就还不够。你需要利用一件额外的事来证明你的价值，这件事就是一个成功的企业。
事实上，这样一个企业绝不会满足你的不安全感。反而，创业会放大和恶化这些不安全因素。
如果你需要证明你 “能做到这一点”，你需要开始治疗，而不是创业。
4. 跟着你的激情走
谁不想放弃日常工作，去做 100％喜爱的事情呢？
基于你的激情创业，虽然这是可行的，但是成功的企业家不能只专注于这一标准。
至少在初期，企业主往往要花费更多的时间在销售和市场营销上，而不是他们喜欢的工作上。如果这听起来并不是你喜欢的事，那么在你喜欢的领域的找一个工作，可能会比创业更好。
5.为了别人放弃工作
虽然作为一个企业家能够在决策方面有更多的自主权，但你永远是要对别人负责。别人可能是你的客户、投资者，甚至是目前的市场趋势，企业家需要让其他人尽量的开心。
6.要成为著名的 CEO
着眼于名声，必然导致创业失败，也会导致名声的失败。
如果你的成功指标包括媒体的关注，那么你在第一个新闻发布会后就会很快被挤出市场。名声就像金钱一样，为别人产生重大价值后名声自然会有，它不是苦苦追寻而来的。
7.摆脱繁重的工作
作为一个新的创业者，你在初期需要做很多基础和繁重的工作，然后才能将这些工作外包给别人。此外，你需要定期做很多工作。
上门推销、客户支持和数据录入等工作最初将全部是由你负责的。开始创业，你需要做好准备。
8.要改变这个世界
俗话说的好，“你在改变世界之前，得先付清房租。” 很少有成功的企业家一开始就有解决一个巨大的世界性难题这样崇高的目标。
成功的企业，不管表面上看起来多么光鲜亮丽，都始于一个特定的市场，着眼于解决一个人们关注的问题。如果你想要增加你成功的机率，你也应该这么做。不用担心，这样做之后，你会很快到达改变世界的阶段。
最后，重要的是要记住，一个成功的企业是通过产生大量的价值来实现的。你的目的应该是为你的市场解决一个痛点，并且利用一个真正棒的方式去解决。一旦你做到这些，成功的可能性是无限的。
These 8 Crazy Reasons for Becoming an Entrepreneur May Ultimately Lead to Failure
If you want to become an entrepreneur, you’re not alone. Star-studded films like The Social Network and Steve Jobs have put startup culture in the limelight. It’s no surprise so many people are considering embarking on the entrepreneurial journey.
Unfortunately, however, these glitzy portrayals of entrepreneurship may motivate some to start a business for the wrong reasons. And by putting the wrong foot forward, these entrepreneurs may ultimately trip and fail at their ventures.
But this doesn’t have to be you. Before starting out, avoid failure by ensuring you’re not pursuing entrepreneurship for the following wrong reasons:
1. To become a millionaire.
The chance of huge wealth often lures people to entrepreneurship, but having money as your goal when you start a business is completely backwards.
Your customers are not interested in making you rich; they’re interested in the value your business generates. As an entrepreneur, your goal should be to fulfill your customers’ need for value.
Focus on value, and the money will follow.
2. To create passive income.
Ah, yes, the ultimate dream: a hands-off system generating endless revenue . . . but don’t fool yourself into thinking that that's anything more than a dream.
Unless you’re lucky enough to inherit a fortune, no source of outcome out there is going to be truly passive. Behind all income lies hours of sweat equity. Especially when you're a new entrepreneur, you'll find that every cent you generate will be hard-earned. If you’re not prepared to work long and hard for your money, your business will fail.
3. To prove that you can.
Maybe you feel that you haven’t accomplished enough yet. You want an extra notch on your belt to prove your worth, and that notch is a successful business.
The reality, though, is that a business will never fulfill your feelings of insecurity. If anything, entrepreneurship will reveal and worsen those insecurities.
If you need to prove that you "can do it," you need to start therapy, not a business.
4. To follow your passions.
Who among us wouldn’t want to quit our day job to do work we love 100 percent of the time?
While it’s feasible to build a business around your passions, successful entrepreneurs cannot focus on that criterion exclusively.
At least initially, business owners tend to spend more time in sales and marketing than actually doing the work they love. If this doesn’t sound like something you’d enjoy, finding a job in the field you love may be a better bet than starting a business.
5. To stop working for somebody else.
Although being an entrepreneur allows for more autonomy in terms of decision-making, you'll always be accountable to someone. Whether that someone is your customers, investors or even existing market trends, entrepreneurs need to keep others happy as much as employees do.
Although the dynamic is not the same as being an employee, you’ll always be working for someone.
6. To become one of those famous startup CEOs.
Focusing on fame is a sure-fire way to fail at entrepreneurship as well as to fail at being famous.
If your success metrics include media attention, you’ll be out of business soon after your first press release. Just like money, fame follows a person who generates massive value for others, not those who seek it.
7. To leave the grunt work behind.
As a new entrepreneur, you’ll do a lot of ground and grunt work before you grow your business to the point when you can outsource these tasks to others. You'll do a lot of work, period.
That’s right: The cold-calling, customer support and data entry will all initially be up to you. Be ready.
8. To change the world.
As the saying goes, before you change the world, you’ve got to pay your rent. Very few successful businesses start out with such lofty goals as solving a huge world problem.
Successful ventures, despite appearances, start with a specific market and the aim of solving a laser-focused problem. Yours should too if you want to increase your chances of success. And, don’t worry, you’ll get to the world-changing stage soon enough.
In the end, it’s important to remember that a successful business is achieved by generating massive value.
Your desires should be fully superseded by the goal of solving a painful problem for your market and solving it in an awesome way. Once that piece is in place, the possibilities for success are limitless.
本文编译自：entrepreneur.com
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