“隐身”两年后,谷歌前前HRVP公布其新的创业公司
文/Simone Stolzoff
Laszlo Bock是HR世界里的摇滚明星。
在谷歌——一家在“最佳工作场所”名单上常年受到追捧的公司,他管理人力资源达十年 之久;之后他写下了《重新定义团队:谷歌如何工作》成为《纽约时报》(New York Times)打造企业文化的畅销书;然后,他创办了自己的公司Humu。
在两年的大部分时间里,Humu 以隐身模式运作。尽管该公司很少错过讨论其使命的机会——“推动人们每天都做最好的自己”——但它几乎没有提供公司实际行动的细节,甚至在5月份宣布已筹集4000万美元风险投资后也是如此。
近日,秘密终于揭晓了。
在一篇博客文章中,Bock描述了Humu的旗舰产品——Nudge Engine。这是一款使用行为科学和机器学习的应用程序,可以在整个工作日为员工提供个性化的“轻推”服务。“轻推”可以简单地提醒您要感谢一位做得很好的同事,或者在会议期间征求一位比较安静的团队成员的意见。
虽然“轻推”这个词可能有一种柔和的含义,但是Humu技术的基础理论来自于硬科学。去年,Richard Thaler教授因其对“ 轻推理论 ”(nudge theory)的研究获得了诺贝尔经济学奖,他的研究证明了小的提示对人们的行为有很大的影响。
“员工之间每天要进行数百万次的交流,从开会到评估,再到开门,不一而足,”Bock说。“在Humu,我们相信每个人都可以尽自己的努力来改变每一个人。”
一个温暖而模糊的推送通知平台可能看起来不像是强大商业模式的基础,但员工敬业度是一门难以追踪和衡量的黑暗艺术之一。工作效率、员工留存和员工士气都与员工在工作中的感受直接相关。
Humu适合更大的教练网络趋势,在这个趋势中,公司实施人工智能工具来指导员工的整个工作日。 Chorus为销售人员提供实时反馈。Textio 让招聘经理知道在他们的岗位上使用的最佳语言。
虽然技术肯定可以帮助人力资源,销售经理和文案编辑的工作,但办公室文化最终都是由人类塑造的。员工们是否会感到被迫遵守机器驱动的建议,最终取决于他们。
以上为AI翻译,观点仅供参考。
原文链接:After two years in stealth mode, the former head of HR at Google reveals his new startup
laszlo bock
2018年10月10日
laszlo bock
GOOGLE 的HRVP Laszlo Bock 离职创业了!《重新定义团队:谷歌如何工作》的作者
《重新定义团队:谷歌如何工作》一书作者、前谷歌人力运营部高级副总裁、谷歌高级顾问Laszlo Bock先生在2017年元旦正式宣布离职创业。
在BOCK先生任职谷歌(2006-2016年) 担任人力运营部负责人的shi年期间,谷歌的员工数从6000增长到近5万,在全球四十多个国家设立了七十多个分支机构。他帮助谷歌创建了人力运营部,并创建了谷歌(也许是世界上)第一个人才数据分析团队。他撰写的《重新定义团队:谷歌如何工作》一书是用人才数据说话的典范,并揭示了改变未来的工作法则。该书曾获《纽约时报》畅销榜第一名,并在国内HR界引起“重新定义”热潮。他本人曾于2014年被《Human Resource Executive Magazine》评为 十 年内对HR行业影响最深远的 十 人之一。
以下是Bock先生刚刚在LinkedIn上发布的信息:
Today I wrap up over a decade at Google. It's been an honor to be a part of the company's story, and a joy to learn so much from so many Googlers. Even more, it was a privilege to build People Operations along with so many exceptional friends and -- together -- to create the first People Analytics team. As for what's next .... (see Google HR chief Laszlo Bock leaving to launch startup By Ethan Baron / December 13, 2016 at SiliconBeat) And with that, here's to an amazing 2017, for all of you and your loved ones!
Google HR chief Laszlo Bock leaving to launch startup
If an HR manager can be called legendary, it would be Laszlo Bock, the man behind the company culture at Google for the past decade, and a driving force behind the firm’s data-driven hiring and famed free-food cafeterias.
Now, Bock is leaving his post as senior vice president of “people operations” to launch a startup. The enterprise will be in “stealth mode” for a while, Bock said in an email to friends and associates. Bock gave a brief description of the startup.
“It hinges on a few ideas: that every job can have meaning, that if you give people freedom they will amaze you, that applied science (which I dubbed ‘people analytics’ a decade back) can illuminate the truth about what really makes people happy and productive, and that it doesn’t take a ton of effort or investment to make things better … but that you can make work better, everywhere,” Bock said in the email.
Replacing Bock as head of human resources at Google will be Eileen Naughton, who had been the vice president of sales and operations for Google in the U.K. and Ireland, Fortune reported.
Sources told Fortune that Naughton was one of the highest-rated Google managers among employees, and that she was a founding member of internal group Women@Google.
According to Fortune, Bock will retain an advisory role at Google. However, in his email he signed himself off as a “soon-to-be-former” senior adviser at Google and its parent company Alphabet, which would appear to mean he won’t be advising or he’ll be doing so in a more informal capacity.
Bock transformed hiring at Google from a “clunky, arduous process that relied on gimmicks like math puzzles on billboards” to a “smooth engine,” according to online magazine Quartz.
“He helped usher in employee-friendly policies like free meals and shuttle buses, and introduced take-your-parents-to-work days,” the article said.
Bock oversaw data-driven hiring practices at Google that “led it to disregard college prestige in job applications, to dramatically change its pay policies, and even change the way it presents food in its cafeterias,” according to a profile in Quartz last year.
Before arriving at Google in 2006, Bock, who has an MBA from Yale was a vice president of HR at General Electric, and before that, a management consultant at McKinsey & Co.
He is the author of “WORK RULES! Insights from Inside Google to Transform How You Live and Lead.”