日本在线英语辅导公司Langrich被收购，在线教育已成日本热潮
美国远程教育公司EnglishCentral上周早些时候宣布了对日本公司Langrich的收购。
Langrich总部位于日本东京，提供在线英语辅导一类的服务。签署换股协议后，该公司将并入EnglishCentral，其投资者 KLab Ventures以及Hitomedia 都将成为EnglishCentral的小股东。据KLab公司发言人表示，此次并购标志着第一次日本创业公司被美国同类大公司收购。
Langrich成立于2010年，通过Skype语音软件提供英语教学，授课老师均为菲律宾籍。和其主要竞争对手Rarejob以及DMM一样，Langrich提供一对一教学，并专注于会话技巧。今后，其用户还可以通过电脑或者手机观看录制好的视频课程，并配上EnglishCentral的智能化语音识别技术来学习词汇和发音。
EnglishCentral首席执行官Alan Schwartz在采访中表示：“在日本，我们还将继续使用Langrich作为我们的品牌。”
“EnglishCentral不会更改旗下公司或平台的名称，包括很多在韩国、中国以及巴西的领先的在线学习公司。”
EnglishCentral总部位于马萨诸塞州阿灵顿，每月拥有超过10万付费用户。其服务范围包含全球各地超过100个国家的400多所大学。在扎堆的远程教育领域里，EnglishCentral这家创业公司最大的亮点或许就是有退款保证了。如果学生在三个月内不能得到提升，EnglishCentral会退还全部学费。
Schwartz表示，EnglishCentral将会接手Langrich现有的包括教师在内的260名员工，同时还表示：“我们也会每个月增加几十名教师，并且我们不会再限制教师国籍，菲律宾籍之外的老师也可以考虑。”
日本的补习班（juku），也就是培训学校产业价值大约100亿美元。而英语口语课程就占据了当中很大一块市场。随着互联网的发展，智能手机的日益普及，很多这些课程被搬到了线上。
这对线下实体学校造成了很大冲击，因为对于学习者而言，在线学习更为划算，以至于目前许多实体学校已如强弩之末，而在线教育却已经成了日本最热的创业领域之一。
“2007年，日本最大的实体英语培训学校Nova破产之后，整个日本培训市场一度停滞不前，但近几年，情况有了转机。”Schwartz解释说：“Rarejob现在已经上市了，你可以看到它的财务状况，其注册用户数量增长了将近50%。DMM的增长还要快。它们是日本在线市场上，最主要的两个竞争对手。而去年，我们的收入也增长了90%。”
还有一件事进一步证实了日本在线辅导热潮的火爆，上周的亚洲科技东京舞台上，日本国内的在线教育公司Mana.bo就拿下了特等奖。
Japanese edtech startup acquired by US startup amid online tutoring boom
American edtech startup EnglishCentral earlier this week announced the acquisition of a Japanese startup offering similar online tutoring for English learners. Langrich will be acquired in a share-swap agreement that sees the Tokyo-based startup’s investors – KLab Ventures and Hitomedia – become minority shareholders in EnglishCentral. According to a KLab spokesperson, it marks the first time that a Japanese startup has been acquired by a larger American one.
Founded in 2010, Langrich uses English tutors in the Philippines to provide English instruction via Skype. Like its main competitors, Rarejob and DMM, lessons are one-on-one and focus on conversation skills. Langrich users will now benefit from a video lesson archive for web and mobile, as well as EnglishCentral’s speech recognition technology for studying vocabulary and pronunciation.
“We will keep the Langrich brand as our consumer brand in Japan,” Alan Schwartz, EnglishCentral’s CEO, tells Tech in Asia. “EnglishCentral will remain the name of the company and the name of the platform that we provide to our global partners, including many leading online learning companies […] in Korea, China, and Brazil.”
EnglishCentral, headquartered in Arlington, Massachusetts, boasts more than 100,000 paying users per month. The service is available in more than 100 countries and at over 400 universities across the globe. Perhaps EnglishCentral’s biggest differentiator in the crowded edtech space is its money-back guarantee – the startup refunds 100 percent of a student’s lesson fees if they don’t level up after three months.
Schwartz says that EnglishCentral will retail all of Langrich’s current employees – a total of 260 including teachers. “We’re also adding dozens of teachers a month, and we will not limit teacher hiring to the Philippines going forward,” he adds.
The Japanese juku – cram school – industry is valued at roughly US$10 billion.Eikaiwa – conversational English lessons – take a big chunk of that market. With strong internet infrastructure and a population that’s increasingly fond of smartphones, many of those lessons are moving online. That could hurt brick-and-mortar schools, which have already faltered, since online learning is more cost effective for learners. This shift to online has created, arguably, one of Japan’s hottest startup verticals.
“After the Nova implosion (once Japan’s largest physical English conversation school, Nova went bankrupt in 2007), the whole market in Japan stalled, but things have changed in last several years,” Schwartz explains. “Rarejob is now public and you can see from their financials they are growing at close to 50 percent in terms of registered users. DMM we believe is growing even faster. They are the main competitors in the online market in Japan that have traction. We grew 90 percent last year in terms of revenue.”
Further evidence of Japan’s online tutoring boom could be seen at Tech in Asia Tokyo’s Arena pitch battle last week, where domestic edtech startup Mana.bo took the grand prize.
Editing by Terence Lee
Source:techinasia
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