企业福利平台 AnyPerk 完成 850 万美元 A 轮融资
许多公司正面临 越来越大的压力 ，需要向员工提供更优厚的福利。至少，科技行业就是如此。不过在很多情况下，创业公司没有能力提供与大公司同等水平的福利。在这种情况下，一家创业公司 AnyPerk 愿意提供帮助。
AnyPerk 开发了一款平台，希望帮助各种规模的公司向员工提供福利和折扣信息。该公司今天宣布，已经完成了 850 万美元的新一轮融资。
AnyPerk 的此次 A 轮融资由 DCM Ventures 领投，Digital Garage 参投。作为交易的一部分，DCM 合伙人本多央辅将加入 AnyPerk 董事会。这使得该公司的融资总额超过了 1300 万美元。
AnyPerk 正在快速发展。该公司首席执行官福山太郎表示，自去年夏季 完成种子轮融资 以来，公司的增长率已经超过了 200%。目前，AnyPerk 在美国拥有“数百家”客户。AnyPerk 于 2012 年 诞生自 创业孵化器 YCombinator，位于旧金山，目前有 45 名员工。
AnyPerk 表示，将使用此轮融资去开发一款移动应用，向公司员工推送具有相关性的福利信息。一般情况下，许多员工可能并不清楚这些信息。例如，作为 AnyPerk 的客户，Lyft 的员工将可以获悉，在前往 AMC Theater 看电影时能获得 40%的折扣。此外，该公司也在测试另一项功能，使企业经理可以直接通过 AnyPerk 平台发放现金或礼品卡福利。
值得指出的一点是，AnyPerk 并不是“福利即平台”领域的唯一一家公司。几年前，一家名为 BetterWorks 的公司凭借类似的理念获得了 1050 万美元的投资，但最终 于 2012 年 5 月关闭 。这样的理念在亚洲更容易获得持续的成功。例如，来自新加坡的 Rewards、来自日本的 Benefit One，以及来自马来西亚的 PerkPool 均为这一行业的知名公司。目前，凭借新一轮融资和更明显的发展势头，AnyPerk 希望成为在美国成功引入这一商业模式的第一家公司。
AnyPerk, A Platform For Delivering Perks To Employees, Raises $8.5M In Series A Funding
In the tech industry at least, it seems like the pressure for companies to provide “perks” to their employees has never been higher. But oftentimes, startups don’t have the ability to provide the same level of perks as larger established corporations do. That’s where AnyPerk, a startup itself, wants to help.
AnyPerk, which makes a platform aimed at letting companies of all sizes deliver perks and discounts to their employees, is announcing today it has raised $8.5 million in new funding.
The funding round, which is AnyPerk’s Series A, was led by led by DCM Ventures with participation from Digital Garage. As part of the funding, DCM partner Osuke Honda will join AnyPerk’s board of directors. This brings the total amount of money invested in AnyPerk to more than $13 million.
The new money comes as AnyPerk is purportedly seeing swift growth: The company’s CEO Taro Fukuyama says they’ve grown by more than 200 percent since their seed round closed this past summer, and the company now has “hundreds” of clients in the U.S. AnyPerk, which first launched out of Y Combinator in 2012, is based in San Francisco and currently has 45 employees.
The company tells me they’ll be using the funding to build out a mobile app to push out notifications about relevant perks to employees who may not know they have them (for example, employees of Lyft, an AnyPerk client, would be notified of their 40 percent off AMC Theater ticket discount when they’re at the movies.) Also, the company is working on a beta feature that will let managers or colleagues give spot bonuses in the form of money or gift cards by using the AnyPerk platform.
It bears mention that AnyPerk is not the only company in the perks-as-a-platform world. A few years back, a company called BetterWorks raised $10.5 million for a similar concept, but ultimately shut down in May 2012. The idea has had more lasting success in Asia, where Singapore-based Rewardz, Japan-based Benefit One, and Malaysia-based PerkPool are all notable players. Now, with its new funding and apparent momentum, AnyPerk hopes to be the company that can successfully bring the business model here to the U.S. to stay.
来源：techcrunch.com
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